I CREATE. I BUILD. I ELEVATE BRANDS.

Cultural-led branding, events and experiences, powered by strategy and AI.

Hello! My name is Ximena Roe

Art director and graphic & digital designer with extensive experience in strategic branding. I transform brands through clear, coherent, and high-value visual identities and systems. Currently working at an advertising agency and open to freelance collaborations, I explore new creative possibilities by integrating artificial intelligence into art direction, visual narrative, and storytelling.

Branding & Visual Identity
- Brand concept and positioning
- Visual identity systems
- Brand guidelines & toolkits
- Rebranding and brand evolution
Art Direction
- Creative and visual direction
- Campaign art direction
- Visual storytelling & narrative systems
Campaigns & Advertising
- Concept development
- Integrated campaigns (online & offline)
- Visual systems for campaigns
Social Content (Strategic)
- Visual language for social media
- Content systems & templates
- Creative direction for social campaigns
Events & Brand Experiences
- Visual identity for events
- Experiential concepts
- Spatial graphics & brand environments
Editorial Design
- Magazines, books, catalogs
- Digital publications
- Visual narratives and layouts
Packaging Design
- Concept & design
- Visual storytelling for products
- Brand consistency across packaging systems
AI-assisted Creative Direction
- AI-supported visual exploration
- Concept development using AI tools
- Visual storytelling enhanced by AI